Terms of use
Draft pending legal review. It is not in force yet.
The service
PageFriction shows how visitors move through a landing page and suggests what to test. Suggestions are hypotheses. They are not a promise of any result.
Your site
You may only install the tag and prove ownership of sites you own or manage with permission. You are responsible for consent on your site and for telling visitors about measurement in your own privacy notice.
Plans
Plans are charged monthly in US dollars through Stripe. Each one starts with 14 days free and requires a card. Plans limit the number of sites and include an event allowance.
Your data
Your data stays yours. Ending a plan does not lock what was already collected. Raw events are deleted after 12 months.
Not allowed
Using the URL analysis on pages you have no reason to analyze at scale, trying to reach other accounts, or sending the tag anything that identifies a person.
Reports
A client report link can be opened by anyone who has it, until you revoke it.
Changes and contact
We will tell account holders before changing these terms. Contact details will be published here before these terms come into force.